Candy That’s So Real, It’s UNReal

by Brooke Bernard on August 15, 2012

Knowing I’m a sucker for just about any treat that doesn’t contain scary chemicals (think fake food dyes!) that harm our kids’ brains, my email has been pinging non-stop for a couple of weeks now with messages from people making sure I know about a new line of candy recently launched called UNREAL: Candy Unjunked.

Turns out this really well-connected teen who is lucky enough to live with some parents who have seriously deep pockets got really irritated one day when his (really awesome!) parents told him his Halloween candy was made from nothing but toxic chemicals rather than real food. They made him throw it out. The kid wondered why companies couldn’t make candy without all the junk. What he found out was shocking:  Candy companies add the most dangerous ingredients to candy not to make it taste better but to make it cheaper to produce. Fairly certain he could make candy taste better without artificial colors, flavors and preservatives, he took matters into his own hands, and the rest, as they say, is history. You can read more about his UNREAL story here.

Never one to let down a friend or a reader, I had no choice but to try some UNREAL candy and review it – you know, for the good of all mankind, or at least of motherhood.

As a heads up, all the UNREAL products on the market right now do contain dairy, so none are an option for my dairy-allergic kids. However, that didn’t stop me from stashing some in a special hiding spot and eating it in the name of science after the darlings were in bed.

I chose “UNREAL 41 Candy Coated Chocolates.” Here’s what’s NOT in these crunchy candy pieces: corn syrup, partially hydrogenated oils, artificial colors, artificial flavors, GMOs (that means the ingredients aren’t genetically modified – a process of food alteration that’s never been sufficiently tested on humans), and no preservatives. That’s pretty impressive. And because they’re so “clean” compared to most candy on the market, I wasn’t at all surprised that I loved them.

Now, you can’t go in for a handful thinking you’re getting an M&M® substitute. You’re not. You’re simply getting a different kind of chocolate candy. Might I add, a candy that is much less likely to contribute to your child’s tantrums, handwriting difficulty, attention disorder or migraines than the chemically altered M&M.

The UNREAL 41s are extra crispy to me; their shells are light. And their colors – extracted from beetroot juice, turmeric root and purple cabbage juice – are pure, earthy and appetizing. No fluorescent glows here.  I can tell you that even though there were about 7 servings in the bag I bought, it did not take me 7 days to eat them all. More like 7 hours. Go buy some. UNjunk your world.

For a store near you, click here.

Writer and mother of 2, Brooke Bernard did not get paid to write this piece. She didn’t even get any free candy. But she does want you to know that fake food dye is made from petroleum and it’s dangerous. She thinks you should buy some candy without the junk and also follow her on Twitter:

{ 1 comment… read it below or add one }

SH August 16, 2012 at 8:36 am

I’m sooooo going to try this! My daughter was not happy she couldn’t get the candy in the checkout aisle at the store yesterday, so it’s good to know there is an alternative!


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